Retaining SEO Ranking After a Website Redesign

When a website’s design or content is altered without prior SEO preparation, SEO rankings might become sensitive and unstable. There is a significant chance that the website may lose its organic traffic, search engine rankings, and sales during a website overhaul or rebuilding and this could possibly be the worst phase for a website owner. While there are many articles and discussions online on how to improve a website’s position on the search engine results pages (SERP), relatively few specifically address how to keep those ranks even after a website makeover. There are few ways suggested by digital marketing agency in Ahmedabad by which the SEO ranking of the website could be retained after a redesign and we will discuss them in this article

Save The Data Before The Redesign

By keeping the content and look of the previous site identical, you can prevent a significant drop in your website’s rankings because websites and pages that are simple to navigate are given a higher ranking by search engines. The data from the former or current website, including a list of all the pages, their URLs, critical content, keywords, and the sitemap, should be saved for future use. It aids the designers and developers in ensuring that the newly rebuilt website’s user experience is not compromised. This is one of the most important factors suggested by every SEO service provider in Ahmedabad and must be followed.

Avoid Making Changes when the Site is Live

One of the most crucial points to remember is that the website must be shut down while adjustments are made or while being redesigned. Only after testing should the revised version be made online. However, by blocking access to a website, a company risks losing numerous clients and site visitors. It is suggested that you do it on another domain. According to experts, all upgrades and modifications should be done in a staging site or a different domain, and only when testing shows that the changes have produced satisfying results can the new site be replaced with the outdated one online.

Make sure to use 301 redirects

Make sure you have 301 Redirects for the URLs when they are changed. The 301 Redirects send users from the old web page to the new one while informing search engines that the content has been moved. A broken link can lower the website’s position, which will eventually result in less organic visitors. This occurs because the search engine only grants the new page the same ranking after determining that both sites have the same information.

Don’t forget to Check for Broken Links

Problems can still occur even after the pages have been set up using 301 redirects. If there is a typo or spelling problem in the URLs, broken links may appear. Visitors and search engines will then see a page with the message “404 Page Not Found” when this occurs. This again generates a negative experience and may significantly deter visitors. The website’s user experience and search engine rankings are both harmed when this happens. There are many tools available to check the broken links.

Always Reinstall SSL Certificates

A website redesign may result in the loss of its SSL certificate, and websites with SSL certificates rank higher in search results. As a website earns users’ confidence, security and data privacy become increasingly essential factors in its ranking. In order to ensure that the new site starts ranking on the SERP as soon as it goes live, it is crucial to reinstall all SSL certificates every time the website is redesigned.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 15+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.