11 Ways to Increase User Engagement and its importance in SEO

User engagement is everything for a website as it is the only thing that helps you gain potential customers and takes your business to new highs. Almost every SEO company in Ahmedabad knows the importance of user engagement and someone who doesn’t know, see a sharp decrease in their search engine rankings because when users do not come to a website, they do not search anything and your business is not visible to them, which makes your website lose its customers everyday and it is replaced with new websites gradually. 

The importance of user engagement in SEO is well known so we will be discussing about 11 ways by which user engagement can be increased to achieve the desired results

• Click-through rate

For further engagements to take place, Click-through rate or CTR offers the initial level of engagement returning the answers and search results to the users they are looking for. An increase in the CTR definitely increases user engagement.

• Engagements from outside the site

It is not necessary that all the engagements happen within the site only, there are many ways by which the engagement comes from outside sources. Driving traffic from organic sources and encouraging users to engage in different ways are some of the other means of outside engagements.

• Search engine effectiveness

Search engine effectiveness is the measurement through which it is determined whether the users were satisfied with the search results they got from what they wanted. Increased search engine effectiveness will lead to increase in user engagement.

• Keeping an eye on engagement metrics

Engagement metrics are not directly responsible for increased rankings of your website but are surely an important aspect for the website administrators to track and keep an eye on. Every SEO Agency In Ahmedabad focuses on engagement metrics to track user engagements.

• Page views

The views on the pages of the website is definitely a way to track user engagement so while monitoring metrics of your website, if you see a sharp decline in the page views, you must understand that user engagement too is dropping and proper action is required.

• Keeping the users glued to your top contents

Administrators must always check if the users who used to engage a lot with a particular content of your website are not deviating from it because that could drop the engagements and your website might suffer.

• Balance between new and returning users

The balance between the new and returning users must always be maintained for better user engagements to happen on your websites. News users are always good but you must never let go of the old visitors.

• Bounce rates metrics

Bounce rate metrics is one of the most effective way of tracking the user engagement and if it is lower for your website, it means that users are getting what they are searching for which means higher engagement.

• Time spent on the site

It is clearly one of the most obvious metrics to determine user engagement because if a user is spending ample time on your website, he is engaging very well with everything you have provided which is a positive sign.

•  Conversions

Conversions whether the end part or the macro ones are extremely important to measure user engagements as the successful conversions mean that you are able to achieve the goals and targets you have set.

• Make your website fast

Nobody wants to surf through websites that take ages to load so in order to increase user engagement, it is extremely important that your website must be fast and responsive.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 15+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.