Should You Consider Creating a Podcast for Your Brand?

Did you know that more than 75% of Americans have been familiar with podcasts during 2020?
Podcasting, according to several experts, is the new blogging. Did you realise, though, that podcasting may be a fantastic marketing tool for your company? Podcasting, according to the seo expert in ahmedabad, is the new blogging. Did you realise, though, that podcasting may be a fantastic marketing tool for your company?

Over 700,000 podcasts are active today, with 29 million episodes available in over 100 languages. Podcast advertising income is estimated to reach $659 million this year. From $69 million in 2015, this marks a 1,000 percent increase. What’s the deal with the rise in listeners? Can it impact digital marketing strategies? Should a seo company in ahmedabad invest in it? This blog will find out –

Table of Contents

What exactly is a Podcast?

Simply defined, a podcast is an audio programme. Podcasting is similar to talk radio in that listeners can download and listen to an episode whenever they want once it is released.

Podcasts are usually focused on a single topic or theme, and episodes are released on a monthly (or less frequent) basis to daily basis.

Digital audio content is increasingly available on a variety of apps and devices. Podcasts have grown in popularity due to their convenience, as listeners may listen to them while doing other things.

Why Should Brands Make Podcasts a Priority?

Podcasts are becoming increasingly popular this year

More media corporations and enterprises are emphasising the importance of generating engaging and diverse audio content for their audiences. The increase in production is just one of the reasons why audio content is getting increasingly popular. The number of podcasts available is enormous, and there is virtually one for everyone.

Users appreciate the ease of use

Another compelling incentive for firms to embrace podcast marketing is the ease with which people can consume this form of material. They can multitask while listening to audio stuff.

Availability at any time and from any location

Podcasts can be found on a variety of digital audio platforms and on a variety of devices. Users can listen to them on their phones, desktops, tablets, and smart speakers at any time and from any location.

The age range of the listeners

The majority of podcast listeners are affluent, working professionals in their prime earning years. Around 28% of podcast listeners are between the ages of 25 and 34. This user group is extremely appealing to both B2B and B2C firms, demonstrating the value of podcasts in digital marketing.

Time spent with a specific audience

Podcast consumption fluctuates tremendously based on what people are interested in, much like television shows and YouTube videos. Aligning yourself with specific podcasts could boost your visibility with your target audience if you’re searching for a little additional facetime.

Possibility of being the first in a specific niche

Because podcasting and podcast advertising are still so new to the digital world, there are still a lot of “firsts” to be had. The first podcast covering unusual themes has the potential to attract listeners. Your business might be one of the first in this field, having a significant impact on how your industry views podcasts in the future.

A chance to get new followers

Another advantage of podcasting is the opportunity to gain new listeners. Having another platform for people to interact with your brand makes it more approachable. Podcasts allow you to create long-term relationships with your listeners, much like a television series where viewers become invested for the long haul. Rather than capturing their attention for brief 30-second ad bursts, you can maintain it for hours on end every day.

Our Services

Industries

Hire Resources