The Biggest SEO Mistakes You Could Make in WordPress

WordPress is the trendiest way of getting a website or blog online. This is because WordPress comes with a plethora of plugins and themes (many of them are free) to download. It’s simple and facile to run websites using WordPress, still, there are some mistakes you might make that could tarnish your ranking in search engines. With this in mind, we are going to describe some of the biggest SEO mistakes you could make in WordPress. To avoid these mistakes, you may hire the best digital marketing company in Ahmedabad that has umpteen knowledge of SEO and WordPress.

What are the top SEO mistakes for your WordPress blog?

1. Try to enhance your rank for the wrong keywords

Keywords play a pivotal role in your SEO. Very often companies choose keywords without thinking or try to rank for the wrong audience. Sometimes, they choose keywords with too much traffic. Online marketers try to rank for generic keywords. That’s why their content gets lost in the competition. Hence, companies need to opt for long-tail keywords. Long-tail keywords are longer keywords and are very specific. Though they receive fewer searches, they still have a more targeted audience and are often easier to rank for. So, you should do more research to choose the right keywords for your SEO rank.

2. Not submitting to Google search console

Once you have finished your blog/website, it is imperative to submit your XML sitemap to Google Search Console. This data integration will allow you to inform Google what sites you want to be indexed. This will certainly improve your SEO ranking.

3. Not buying a domain

Are you using the default blog address to run your free blog using WordPress? If the answer is yes, you might not get your desired result that you have envisioned. A blog or website runs properly only when it runs according to the wish of your target audience. A proper domain name gives an identity and uniqueness to your blog. Moreover, it prepares a trail for your visitors to lay their expectations. If you don’t buy a domain, this can ruin the traffic expectations of your blog. It also destroys overall search engine ranking. 

4. Not optimizing the blog image

Your blog can only be called outstanding if the content is paired with relevant and high-quality images. But very often WordPress bloggers/website owners forget to optimize these images. It is very crucial to optimize the images that you are using in your WordPress blog. It improves the loading speed and even uplifts your Google Page Speed score. 

5. Failing to Backend

Usage of links on your page is important to ensure that you are getting a good amount of traffic to your site. Good SEO uses internal and external links throughout a site. Links will help you to drive traffic to your website. So, spread them around to improve your SEO ranking.

6. Not focusing on content and readability

Content is the most imperative parameter for the success of your blog. It should be top-notch quality and intriguing when you are looking to commit no SEO mistakes for your WordPress blog/site. Follow the below-mentioned things when you are planning blogs.

• Create unique and innovative content that goes well with your target audience. 
• Ensure that your content is readable and provides a ‘takeaway’ for your readers.
• Blogging constantly will help you to generate steady traffic for your blog. Use plugins like the Editorial Calendar to blog frequently.

7. Not removing broken links

Not removing broken links is one of the biggest WordPress SEO mistakes that you can commit easily. Apart from checking whether you have broken links to pages within your own site, you also need to regularly check the links you include on your page to other websites.

8. Not installing an SEO plugin

If you set it up properly, WordPress is amazing for SEO. But in nearly 95% of cases, you need to add an SEO plugin to run it smoothly. WordPress SEO plugins will help you to set up the basics and intricate things for SEO.

Here are some important examples that you should take care of.

• Adding a sitemap.xml for Google Search Console
• Blocking pages that you don’t want to appear on search engines
• Use keywords to optimize your pages and posts.
• For better social sharing, add open graph tags.

Without an SEO plugin, it could be difficult to do the above things. So, download an SEO plugin.

Don’t make these common WordPress SEO mistakes. Instead, make smart SEO decisions for the betterment of your business.

Shoutnhike is a 360-degree digital marketing agency that provides complete SEO Company in Ahmedabad. The company has many professional and deft SEO experts who will help you in making the right SEO approaches for your WordPress blog/website.

To know more, just visit the official website of Shoutnhike.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 15+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.