3 Worst SEO Practices that will not make your site last till 2022

We all know that businesses reach out to their targeted audience through various online channels with the help of a digital marketing company in Ahmedabad. 

Each of these channels has importance and benefits. It’s just you who has to wisely identify a channel that best matches your achievable business goals. 

We have seen post-Covid-19 that the influence of digital marketing for businesses played a crucial role in bringing back business operations to the normal. 

Apart from that, there were many talks about the huge demand for eCommerce business in which digital marketing has been in the roots.

You might have heard people talking about paid marketing, email marketing, social media marketing or maybe content marketing.

But where does Search Engine Optimization stand in all the discussion? 

Is it fading away because of Google’s frequent algorithm changes?

It is here to stay for longer as always. Then what is such an intimidating discussion about SEO here?

Well, SEO is so much of importance for your business website ranking, traffic and conversion ratio.

Though SEO is a long term process and takes ample processes to get on top of the search engine, it is worth implementing it sooner or later.

It gives you an open space to reach people with which they search for. You can aim for competitive keywords, long-tail keywords, and exact phrases for people looking to get the desired solution, irrespective of the work’s industry or nature.

You can focus upon niche-based keywords to help your website rank better on various search engines, especially on Google, Bing, etc.

Stop these 3 SEO practices now

If you aim to get the most of the SEO activities in the longer run, let’s say till 2022, then you need to stop doing these 3 SEO practices today to save your website from disaster.

Today, every business aim to rank on the first page of their targeted keywords.

But have you wondered taking a shortcut may cost you sometimes unbearable?

1. Unoptimized website –

When you have an unoptimized website affects your SEO ranking. If the overall performance, page load time and cache memory is high, then there are chances that your website may fail miserably to attract visitors. 

It’s always advisable to consult an SEO company in Ahmedabad to fix all your website issues.

If your website does not have a well-structured UX design, you will miss out on many benefits even when you just launched your website.

With the help of a digital marketing company in Ahmedabad, identify all the loopholes within your website and start implementing SEO techniques which takes time but have fruitful results in the longer run.

2. Over-usage of keywords –

This is one of the most commonly identified problems in damaging the website rank. 

If you have engaging content, that is fine, but overusing the keywords unnecessarily will never help your content rank better.

Be wise while you use keywords and maintain the keyword density depending upon the number of words in a blog, website content or case studies.

This malpractice may lead your website to gain nothing but losing quality. 

When we say SEO, there are lots of parameters that we need to keep into consideration and not just always keywords.

Today, Google keeps on changing its algorithm, and in that scenario, if you follow the same strategy for all your content will not work.

So, always look for the updates and prioritize creating engaging topics that will lead you to a better ranking.

3. Using duplicate content from other sources –

Well, this is one of the most common and dangerous steps to consider for your website.

If you are serious about your website and does not want to involve in any legal troubles, then stay away from this. 

Let your website have less content that will be fine to get started. 

Gradually, create engaging content with some in-depth research around the niche topic. 

There are times when you fall short of content ideas, do not panic!!! 

Hire a SEO company in Ahmedabad to help you with all the great content that your audience would love to consume regularly. 

Conclusion

There is a huge scope of content, but if you wisely take advantage of it. Implement only those SEO techniques that do not hurt directly or indirectly your website ranking.

Keep your focus on important keywords but not all, and maintain the keyword density on all of your content, blogs, case studies or that you wish to publish on your website.

But never fall prey to taking the shortcuts for improving your website Google ranking. 

Instead, look to provide value to all your visitors through insightful content they love to consume and share with others.

Google algorithms are dynamic; therefore, implement those highly recommended techniques by your digital marketing consultant.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 15+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.