How to get better SEO rankings

These days having a good website is just not enough. When you type a keyword on Google search, millions of results show up. Out of them, only a few websites manage to grab people’s attention. In this number game, you can’t afford to be anything but first to attract more traffic on your website. All the websites which show up on top Google results follow a similar SEO strategy which makes them unbeatable. They know how to get better SEO rankings. ShoutnHike, a leading digital marketing company in Ahmedabad is decoding these secrets for you so that you too can modify your Search Engine Optimization (SEO) strategy and significantly improve your website’s ranking.

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Content is the king:

Great content always attracts users to spend some more time on your website. Strong content is a prerequisite for good SEO rankings. You must focus on creating content that suits the taste of your target audience. This will make your site reliable and relevant. If people like the content, the traffic on your site will steadily increase. However, for creating impactful content, you need to keep the below-mentioned things in mind.

(A) The right use of keywords-

The secret is to think from the user’s perspective. If you are a user, how will you search for a particular topic on Google? For example-

– Computer Engineering scope in India

– Best Hill Stations in India

– Eggless cake recipe

– Indian Railway job vacancies

– Corona symptoms

(B) Use multiple keyword phrases:

Using multiple keyword phrases is key to up your SEO game. For example, you are handling digital marketing for a leading hospital’s website. Remember that the same webpage can appear on the first rank for similar keywords searches like “corona symptoms”, “symptoms of corona”. However, this does not mean that your website will rank the first when someone searches for “corona treatment” or “COVID care center India”.

The trick is to create a separate webpage for each targeted keyword phrase. Once you shortlist the targeted keyword, decide your future course of action based on:

– If you can use the whole keyword or a part of it in the URL

– If it is possible to use the keyword in the title of the page

– If keyword can be used in the heading or subheadings

If you can do so, this will improve your search engine ranking drastically. Also, remember that the reader should not feel that the keywords are literally thrust upon them. Use them moderately, wisely, and only in the right place. Do not forget to use the keywords in the first and last paragraphs of the content. You can moderately use it throughout the content.

The keywords need to be highlighted using bold, italics, heading tags or other emphasis tags. However, steer away from overdoing it otherwise the reader will find it annoying. Remember that you are creating a webpage for the users, not for the search engine. Writing is more important than SEO.

Update your content from time to time:

It’s not that you are done once you create your website. You need to regularly keep updating your content. This is the easiest way to establish that your site is genuine and relevant. Sites that are updated regularly get better responses from the search engines.

Regularly update metadata:

It is essential to review and update metadata at regular intervals. Each page of the website contains a space between the <head> tags to insert metadata. One can insert information related to content in that space. If your site is CMS based, it will already have metadata for you. However, you should keep checking the data from time to time. There are three types of metadata you need to take care of.

(A) Title Metadata:

When you search for a keyword on a browser, you must have observed that titles with links show up between two search engine results. This is title metadata and it is important for boosting the website. CMS sites have an automated system for creating title metadata based on the title of your webpage. That is why you should wisely choose the title of your webpage.

(B) Description Metadata:

What do you want people to read about your website when they search on a browser? Choose a precise but interesting description of your site. It should not be more than two sentences. This will entice readers to enter your site. You can optionally choose whether you want the search engine to show your description metadata or not.

(C) Keyword Metadata:

Keyword metadata does not contribute greatly to search engine rankings. But it is always good to add keyword phrases to metadata. Ideally, you should enter 3 to 7 keyword phrases each consisting of 1-4 words.

Use Descriptive Links:

Gone are the days when “click here” links used to draw traffic. It no longer holds any search engine value. Now the trend is to use descriptive links which are linked directly to the keywords. There are two clear benefits. First, it improves your website’s search engine optimization. Second, it makes your content richer. You are offering more to your readers than just a flat webpage. For example, if your webpage contains an article about symptoms of coronavirus, you can add “Corona care center in Ahmedabad” descriptive link.

Do not underestimate alt tags:

If you have visual or video media on your webpage, describe it using the alt tag. It is also known as alternative text descriptions. They help search engines to locate your page better. This works wonders when the user is using only a text-only browser or screen reader.

Follow these steps and you will gradually see the traffic increasing on your website. One should always remember that digital marketing is a volatile field where trends change every day. One must keep an eye on the latest trends and keep making necessary modifications to the site.

Want to grow your SEO traffic, leads, Request FREE Quote via contact@shoutnhike.com or +91-9974360053.

For more info visit #1 Google partner, digital marketing company in Ahmedabad, India, Shoutnhike.

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