8 Digital Marketing Tactics That Can Save Your Business From COVID-19 Crisis

With the announcement of nationwide lockdown for months to prevent coronavirus infection from spreading, economies across the world have substantially suffered. The setback has been unprecedented. Stock markets have plummeted across the globe. Hopefully, the stock markets and economies will bounce back soon. In such a dire situation, companies are moving towards digital marketing to grow their online business. Digital marketing has emerged as a powerful tool to fight against the COVID-19 crisis. If you haven’t yet established your digital presence, it is time you approach a digital marketing agency in Ahmedabad to grow your business. Here we are listing some tactics that will help you revive your business.

Build a customer base with a social media platform:

These days social distancing has become essential to prevent coronavirus infection. People are working from home and students are studying online. Visiting friends and relatives, dining at a restaurant or watching movies in a theatre has become a distant memory. In such a difficult time, social media has become a powerful medium to connect to your customers. People are spending more time on social media than ever and refreshing their feeds for new updates every now and then. You can use social media as a powerful tool to promote your business and build a strong brand. People need support, understanding, information and resources. Decide how you can cater to your target audience. If used properly, social media can be an extremely powerful medium.

Be easily found:

People are locked in their own homes and most of them are glued to their computers or phones. This has led to increased traffic on the internet. From entertainment to groceries, people are looking for everything online. But with millions of businesses registered online, how will you make sure that people can find you easily? Digital marketing strategies like SEO, content marketing, Pay-Per-Click, and paid advertisement can help you reach more people and turn this adverse situation into a lucrative opportunity.

Master the art of keywords:

It wouldn’t be an exaggeration to say that Google dominates desktop searches. It single-handedly gets 75% of the desktop search traffic. While the listing business of Google is free, staying on the front page of Google Search Engine Result has become extremely crucial. Learning the art of keywords is key to be on the top of the game. If you work on the right keywords, you will be able to reach your customer base easily. For that, you have to optimize your website and content on a regular basis.

Work on the content:

Content is the king. It is the most powerful medium to attract traffic to your website. Make sure you deliver relevant and updated content to your clients. You can invite guest bloggers or create blogs yourself to attract more traffic. Remember, clients will spend more time on your website or link only when the content is engaging. So, whether you are promoting your business on social media or website, ensure you come up with the best content that is available on the internet.  

Be prepared for the bounce-back:

Sooner or later, the coronavirus outbreak is going to fade. Are you ready to bounce back when the normalcy returns? As the situation gets normal, spending habits of people will stabilize. Keep this in mind when you are preparing your SEO or long-term strategy. Consider whether your SEO campaign will affect the organic traffic on your website after six months from now. SEO professionals from leading digital marketing agencies can help you build a robust SEO strategy.

Extend some special offers:

How would you attract more customers to this adverse situation? If you want to keep your revenue flowing, you have to offer special discounts. You have to decide which product of yours will appeal to customers in current situations. Many people are facing financial crises these days and they are looking for discounts. You can engage more customers by offering attractive discount offers. Pay-per-click (PPC) is the best way to push your social offers on the internet.

Pay attention to online reviews:

People hardly leave their homes these days. They are looking for online services and supplies. Local SEO strategies play an important role here. One example is optimizing ‘near me’ searches. This will enable customers to find you online easily. Remember that people choose to order online only after reading reviews thoroughly. Provide quality service and products to your customers during these chaotic times and you will see floods of positive reviews about your company online. This time of crisis has brought a bright opportunity for companies to improve Google reviews. You can leverage digital marketing to boost your eCommerce businesses.

Go with the flow:

We are going through an unprecedented situation. The new situation demands new marketing strategies. If you want to be relevant and appeal to people who are staying at home most of the time, you have to find out new ways of reaching out to them. For example, people are not going to salons these days. Think about the safe

We are going through testing times but remember it has given us an opportunity to introspect and work on our weaknesses. Prepare your digital marketing to-do list. Get all the pending work done and you will see your leads converting into business in a few days. The time which seems challenging to many may become an opportunity in disguise if you move with the right strategy.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 15+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.