5 Checkpoints To Measure Your Digital Marketing Success

Websites today are becoming more and more important in a consumer’s journey. And as the importance of these websites grows, it is important for the digital marketer to measure the effectiveness of his digital marketing campaign. This can be done one way but ideally, the burden has to be shared by the digital agency and the business owners who are looking forward to achieving maximum ROI from their digital plans

It is true that the more clicks or hits you get on your website will definitely tell you that your marketing plan is working but these hits will not tell you the exact figures you are looking for.

So, what should one do? We have come here with five checkpoints that will help you get deeper insights into the effectiveness of your digital marketing campaign:

1. Online Sales

The best way to find out the effectiveness of your digital marketing campaign is to find out the numbers of your online sales. The more the sales, the better is your return on investment. This is the simplest method for gauging your success. Tracking online sales is easy and convenient with tools like Google Analytics. Once you install a small snippet code of your website, you will be able to find out which of your campaigns are getting more sales.

2. New Vs. Returning Traffic

Getting more traffic towards your website is your main goal. When the traffic will be more, automatically you will hit more sales. Here, you need to strike the balance between new traffic and returning traffic. Your digital campaigns will get new traffic for sure but when you observe a particular set of customers are returning to your website, you must design your marketing campaign is such a way that people come back to your site and you can measure the returning rate of traffic.

3.Average time spent per visit

One more effective way to know the effectiveness of your marketing campaign is to find out how much time an average internet user is spending on your website. Are your users reading the blogs that you have provided at the website for their reference? Google Analytics will help you track this as well.

4.Leads from web forms

A majority of the website provides a random user to fill out a web form wherein the user will have to provide his basic details like name, email id and so on. The web forms can be for scheduling an appointment or request for services etc. While you are taking help from Google Analytics, it will help you see which digital campaign is making your users fill out more and more web forms.

Any visitor who would submit a web form will ultimately become a customer later.

5.Bounce Rate

Last but not least, you can gauge your digital marketing campaign based on the bounce rate of your users. If you see that your users are not engaged with your website and they are moving to another website being unhappy with yours, you can think of changing your digital marketing plan.

Well, we all anticipate a positive return on investment from every digital marketing campaign. We believe these metrics will help you develop a strong digital strategy for your business in the future.

Reach out to your digital marketing company in Ahmedabad today.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 15+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.