3 Types Of Social Media Text Content To Make Customers Buy From You

Text content is a robust tool that will not only help you in explaining the product value in front of your consumers, but also enhances engagement and settles many marketing challenges. Though these days, visual content (videos, slides, infographics, etc.) is becoming more popular, still all visual information comes with captions, hashtags and descriptions. So, all these are texts in different formats. This means text content is the most expedient and understandable for both users and search algorithms. Social media allows you to communicate with your customers directly. So, what types of information or text do you want to incorporate into your social media content plan to cater to the interest of your audience? A reputed social media marketing company in Ahmedabad may help you in this context.

Informational content brings benefits and creates trust

If you make intriguing, fruitful and unique posts on social networks to promote your company’s products and services, then these will create enough interest among your audiences. But you need to post it regularly so that your customers are used to seeing them in their news feed and recognize them quickly. Though informational content does not sell directly still, it attracts your customers the most. Informational content can be divided into the following types.

• News content: These are the company or industry-oriented news, press releases, new product information, ratings, upcoming events, vacancies, etc.
• Professional content: This type of content includes interviews with professionals, market opinions from experts, analytical news, case studies, etc.
• Image content: In this type of content, you can explain about your company, history, mission and vision, management, successes and achievements of the company, certificates and awards.
• Useful content: Here, you can include product and service reviews, lists of top products, product features, checklists, Q&A posts, and useful tips.
• Educational content: Here, you can post step-by-step instructions, classes, secrets and tips and tricks related to the use of your products/services

Informational content will certainly enhance your brand awareness, build consumer confidence, and create enough interest among your audiences.

Selling content influences consumers to place an order

Selling content finds out the challenges of your targeted customers and offers solutions with the help of certain products and services. The prime objective of selling content is to motivate customers to take conversion actions after reading it.

AIDA (attention, interest, desire, and action) is a popular formula to write selling content. This works great for both B2B and B2C markets.

By using this formula, the author first attracts the customers’ attention, then provokes their interest, after that, the buyers have a desire to purchase products or services, and for this, they need to perform an action i.e., either purchasing or placing an order.

Selling content also includes:

• Posts featuring the most popular products or special highlights
• Information about promotions, discounts and other limited offers
• Authentic reviews of the customers who are satisfied with the products/services

Don’t forget to incorporate a call to action into a selling post. A customer should understand what he needs to do after reading the text content. The prime objective of selling posts is to instigate the users to purchase your product or place an order for your service.

Entertainment content engages your customers and brings positive vibes

Most customers prefer social media sites for recreation. They love to read something funny that gives positive vibes. And they want to share this pleasure with their friends by sharing the posts. While creating entertainment posts, you need to keep this in your mind.

This type of content works differently. The most intriguing posts become “viral”, that is, they quickly spread through reposts and popularize your groups on social networks. You may include memes, interesting facts, funny catchy lines, comments to images, videos related to your products/services to create entertainment content.

Entertainment content creates audience engagement. So, by posting entertainment content, you can enhance brand loyalty, make it recognizable and improve your customer base.

Social media content ratio

Many professional and deft social media marketing managers claim that the optimal social media content ratio is as follows:

• informational content – 50%
• selling content – 30%
• entertainment content – 20%

This article gave you enough idea about three types of social media content and how do you distinguish these types of content. All three have different purposes and are required to encourage your social media customers to perform certain actions.

Shoutnhike is an established social media marketing agency in Ahmedabad that offers lucrative social media marketing package to clients and helps them to post various informative and intriguing social media text content. The company has experienced social media marketing managers who have in-depth knowledge of this field and assist customers with various types of social media content.

To enhance the reach of your social media posts, you may get in touch with Shoutnhike.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 15+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.