10 Reasons Why Your Keyword Ranking Might be Fluctuating

Many people are unaware that keyword ranking can fluctuate. Several factors contribute to this change, and many people are unaware of this aspect. Now, this movement in the Search Engine Result Pages (SERPs) can affect the owners of the website that are working on a particular keyword. Many people think that if they choose a well-reputed digital marketing company in Ahmedabad, things are going to be just fine. 

But it is not so, here are some things that will affect the keyword ranking:

The Changes in Google Algorithm 

[Image Courtesy:techwyse.com]

Google keeps updating its algorithms. Updates such as Panda is helping the search engine to seamlessly implement machine learning into the algorithm that they are using. They also keep adjusting their algorithm almost every day. If there are any major tweaks, they carry it out every fortnight. You can find all the updates on Moz.com

Since these things happen naturally, we cannot do much about it. 

Search Penalties 

[Image Courtesy:searchengineland.com]

Search penalties are one of the negative aspects of why your site may not be ranking well for a keyword. Now, this can happen when Google has sent a major update and has found that your website is lacking behind certain things. 

It can happen both automatically and manually. When your website gets affected, it is wise to check how your competitors are doing with the ranking. 

If everyone is affected, you do not have to worry much. But, if it is only your website that is having a problem, you should plan on finding out the reason why it happened. A well-reputed digital marketing company in Ahmedabad can help you find this information for you.

New Content Added

[Image Courtesy:killasites.com]

When you publish new content on your website, the google algorithm is trying to find out where exactly it needs to place the content and which keywords to reward. Since it is going to take some time for google to figure this out, it might push your rank down, and it might affect the other content that you already have on your site. 

But, if the content is of high-quality, your site is going to spring back in action within some time. But, if you publish poor quality content, it might drag down your ranking. 

Removal of Old Content

Yes, as a website owner, you should be quite careful when removing the old content of the website. Your ranking might drop down drastically if you do it without thinking. While you might be thinking that the content is old and is not useful, it might be helping you to rank well on the SERPs. 

Perform the Link Audits 

Links are vital for a website to rank well on Google. If you remove the bad links, your site can move up the ranking. But, if you remove a good link, it can affect your website ranking adversely. Now, this is the key reason why you should perform an audit regularly to filter these things. 

Changes in the URL

Shifting your URL can cause a significant drop in your site ranking. While Google might be understanding what you are doing, it takes some time for the search engine to understand that you have taken a new domain name. 

Since your website is going to disappear abruptly, it is going to take some time for Google to ensure that no imposter is trying to steal your content. It will also check to ensure that your website domain is still linking well with your content. Once it verifies these things, you might rise back in ranking if everything is okay. 

Too Much of Competition 

[image Courtesy:smartdatacollective.com]

If you are targeting a keyword that a lot of your competitors are aiming at, you might see fluctuations in the ranking. There are two ways to address this issue. One, you should plan on running the campaign for the high competitive keywords for a year, or you need to aim at keywords that do not have too much competition. 

Negative SEO Attacks 

[image Courtesy:ilfusion.com]

Your competitors can carry out negative SEO attacks, which will eventually drop your site ranking. You do not have to worry much when this happens as Google is going to figure this out soon and rank you again well on the SERPs. If not, you might have to disavow the spam links to get back your ranking. 

Sites That Are Compromised

[image Courtesy:cdn.wpbeginner.com]

If a hacker has attacked your website, your website rank is going to fall drastically. They can also remove your site from the index altogether. If there are visible signs of the hacker, you should plan on removing them and then enhance the security of the website. Also, check if the sensitive data of the users is not compromised. Fix these issues so that you can start to rank well again. 

Effects of Paid Campaigns

[image Courtesy:cherrimedia.com]

When you are running paid campaigns, your website rank is going to go up high for obvious reasons. It might drop when you stop the campaign. 

While these are some reasons why your website ranking might fluctuate, these are not the only reasons why it might happen.

Want to grow your SEO traffic, leads, Request FREE Quote via contact@shoutnhike.com or  +91-9974360053.

For more info visit #1 Google partner, SEO company in Ahmedabad, India, Shoutnhike.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 15+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.