10 Key Steps To Building A Great Small Business Website

Whether you are a business owner or an aspiring entrepreneur, you can bootstrap your online business by leveraging the power of a website. A website will not only help you to get a plethora of traffic but also gives identity and brand value to your online business. Thus, the role of an impeccable website is simply undeniable for small businesses. If you want to build up a website for your start-up or are planning to revamp your existing website, you can consult with affordable web design services in Ahmedabad.

Here, we are going to mention 10 prime steps to build a small website for your business.

Choose a good domain name

The domain name (also known as your website address) plays a pivotal role. A domain name makes a good impression for both usability and search engine purposes. Some tips regarding how to choose an optimal domain name.

Easy to spell

select a domain name that can easily be spellable. Try to avoid using slang or esoteric words.

Keep it short

a shorter domain name is easier to remember.

Use proper domain extension

always use the .com domain name for your business. If your business is related to the education or the government sector, you may use .edu or .gov domains.

Make the address broad to facilitate future growth

always choose a domain name that covers every aspect of your business.

Avoid numbers and hyphens

These are hard to remember as compared to words or maybe misunderstood when vocalizing.

Ensure it is memorable easily

The internet is flooded with a plethora of websites. So, you should choose a catchy name so that people can easily remember it.

Research the domain name

before selecting the final one, check whether any business is already using it or not.

Check the price

Purchase a domain at a reasonable price.

SEO-friendly domain

Choose an SEO-friendly domain and include keywords and geo-location.

Purchase secure and scalable web hosting with good technical support

A WebHost is a company that offers the required technical support for a website to be viewed on the internet. Hosting services can cost around $2-$100 per month. Take a look at some guidelines while choosing a hosting plan for your business.

By investing $2 per month, you can get a shared server hosting plan. This means you are sharing a server and its resources with other customers.
A dedicated server hosting plan is expensive, and it costs around $100-$200. This means the physical server machine is dedicated to you only and all resources are solely yours.
A virtual private server can cost around $20-$50 per month and is ideal for online businesses. This type of plan gives similar affordability like a shared hosting with similar security and performance as a dedicated server.

Some popular web hosting companies are GoDaddy, Bluehost, DreamHost, InMotion, and SiteGround.

Exhibit a clear description of your business

You should clearly mention who you are and what your business is about so that your online visitors don’t get confused while visiting your site. Ensure your homepage banner and subsequent banners should contain the visual presentation of your business. Include “About Us” in both header and footer so that online visitors can notice them and click on them to know more about your business.

Implement the best content management system

A content management system is a software application that is used to create and maintain digital content. By using CMS, you can maintain your site easily with proficiency in technical knowledge. Some popular CMS are,

WordPress

WordPress is a very popular, free, and easy to install CMS that has a vast community. WordPress comes with many useful plugins to enhance the functionality of your site.

Drupal

Another popular CMS that offers benefits like flexibility, ease of use, and large community support.

Joomla

Another popular CMS with better SEO, security, and multilingual capabilities.

Wix

This is an eminent CMS with many drag-and-drop builder features that help you to make your website easily. This is quite user-friendly and offers a plethora of templates.

Choose a good e-commerce platform

If you are selling products through your website, you need to choose an apt e-commerce platform for your business. Some popular e-commerce platforms are,

WooCommerce

This is the most popular platform that can convert your WordPress site into an online store. This is flexible and comes with many themes and plugins.

Shopify

This cloud-based e-commerce platform allows you to customize your online store by managing your products, inventory, payments, and shipping.

GoDaddy online store

This is a new-fangled e-commerce platform that you can set up and use easily. The platform has features including SEO tools, social media integration, SSL security, rapid page loading, and many more.

Create an intriguing and engaging user interface

To allure your customers with your small business website, you should create an appealing and engaging user interface.

Use stunning graphics and easy-to-read fonts
Ensure your graphics are compressed and optimized for fast loading
Take a look at your competitors’ websites and how they have designed and optimized their sites. Implement those strategies for your small business.
Design a proper navigation system
Incorporate easily accessible contact information
Include CTAs properly
Make sure your website contains pages like Home, About Us, Products/services, portfolio, management team, Mission & vision, contact us, privacy policy, payment option, and any other relevant pages

Optimise your website

In this competitive world, if you want your website to rank higher you should need to adopt SEO strategies for your business. SEO strategies mainly include,

Keyword research and implementation
Optimal website code
Quicker loading speed
A mobile-friendly site
Include positive online reviews
High-quality backlinks
Use internal links properly throughout your site
Social media integration

Create and publish content regularly

To make your site stand out from the market, you need to publish intriguing blogs/articles on your site. You need to update your site frequently with impeccable and relevant content. To make your small business more attractive, ask your testimonials from your customers and publish them on your site.

Install webmaster tool

To check the performance of your site, install tools like Google Analytics, Google search console, and Bing webmaster tools. These tools will give you insights like daily visitors, number of views, bounce rate, average time spent on site, and crawl errors.

Implement a website maintenance plan

Only designing a website is not sufficient in this competition-driven era, you need to maintain your site properly.

Check webmaster tools once a month
Use traffic to learn more about your audience
Ensure your software is up to date
Run security scans to check malware
Use Split testing
Monitor your competitor’s site and implement any new strategy
Take a backup of your website in multiple ways.

This article gave you adequate ideas and knowledge regarding how to make a great small business website.

Shoutnhike is a 360-degree digital marketing agency in Ahmedabad that offers affordable web design for small businesses. The company has proficient designers who will help you in making impeccable and functional websites for your business.

To know more, please visit the official website of the company.

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